Consumer behaviour is changing rapidly, fuelled by better awareness of the impact of diet on health, energy, weight and appearance, as well as on our environment.
A fast-growing majority of adults in the UK (75%) are now keen to eat healthily,1 with 35% eating more healthily than 12 months ago*. In addition, a record 1 in 7 people in the UK now belongs to a gym, with the number of gyms hitting an all-time high of 7,000, while a leading weight-loss organisation gained a million new members in the space of a year.
Meanwhile, the health-conscious approach to food is also shaping consumer attitudes to meat, especially processed products. Vegetarianism/veganism is the number one factor impacting the eating out market, with 1 in 8 people following a meat-free diet.
According to TFP’s Food & Beverage Trends 2019-2020 report, pressures on agriculture and typical farming practices are also growing due to environmental and ethical concerns. This means it’s now no longer an option for foodservice outlets not to factor this into their menus.
*Source: Food Strategy Forum debrief - Top of Mind Report by MCA & HIM (2019)
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