AAK Foodservice U.S. Launches Authorized Redistribution Program to Expand Distribution

Appointing these two redistributors is key to establishing a foundation for growth in our go-to-market strategy. This program will enable us to reach new distributors in 28 states east of the Mississippi, expand further south and to the mid-west and help support our post-pandemic business recovery plan. Access to AAK Foodservice products through redistribution will benefit distributors who are unable to source directly from us and will accelerate our speed-to-market with new product launches including Lion Sauces, our Plant-based portfolio, Ex-Seed High Performance Frying Oils and Select Recipe Cherries.

Additionally, the new Authorized Redistribution Program will help to ensure pricing integrity for all AAK Foodservice products in the marketplace. Pricing consistency is an ongoing challenge for the industry and is a focus for manufacturers.

AAK Foodservice looks forward to collaborating on business plans with both redistributors and to further growing our mutual businesses. This announcement was shared with our strategic accounts to inform their member base of our expanded distribution and product availability. Feedback to date has been very well-received in the marketplace.